Experience

WRITING AND EDITING EXPERIENCE

Content Coordinator and Editor, Our Kids Media (2012-2014)

  • Planned, strategized and executed all print and online content for Our Kids Media, including:
    • Editor for three annual magazines – Canada’s Private School Guide, Canada’s Camp and Program Guide and Comfort Life
    • Content coordinator for OurKids.net, ComfortLife.ca and all related domains
  • Responsible for all online publications including blogs, newsletters, eBook publications and press releases
  • Managed communications team, responded to community members and executed press releases
  • Hired and managed a large team of freelance writers
  • Worked alongside a number of different departments including development and design to manage and execute content, social media, communications and marketing strategies for print and online publications
  • Wrote and edited for a variety of purposes, publications and mediums including print, online, internet marketing and social media
  • Audited current content and planned for large-scale revisions and updates
  • Conducted web analytics reports using Google Analytics to provide insight and direction in content strategy
  • Presented and hosted webinars on SEO, web analysis, content strategy and Google Analytics
  • Acted as keynote speaker and speech writer for Marketing Academy lunch and learn sessions
  • Organized, planned and maintained content for multiple projects simultaneously
  • Tracked all print and online publications, website content and social media projects and initiatives using Microsoft Excel
  • Met tight deadlines and worked within set time restrictions as required
  • Remained current and up-to-date on new internet marketing techniques and trends

Senior Content Writer, WSI Milton (2010-2012)

  • Strategized and wrote copy for internet marketing purposes including websites, social media and SEO
  • Created, managed and executed social media strategies and campaigns for clients
  • Managed a team of freelancer writers
  • Wrote and edited for a variety of clients and purposes
  • Authored articles, press releases, blogs, Facebook posts and tweets
  • Created and edited website copy focused on conversion architecture and SEO
  • Produced creative and cutting edge marketing and advertising copy for our clients
  • Ensured SEO principles and conventions were followed for our client’s websites
  • Responsible for ensuring content pages met guidelines
  • Met with clients to assess and discuss business goals, needs, expectations and challenges from a marketing and content perspective
  • Conducted social media and website audits
  • Integrated client information and feedback into writing
  • Strove to ensure clients were satisfied and happy with the content written on their behalf
  • Conducted research on numerous areas, topics and issues
  • Organized and maintained copy for multiple projects simultaneously
  • Met tight deadlines and worked within set time restrictions as required
  • Remained current and up-to-date on new internet marketing techniques and trends

Associate Developmental Editor, Pearson Education Canada, Higher Education Division, Hardside (2005-2007)

  • Oversaw the development of various Economics, Math and Health Sciences textbooks
  • Wrote and copy-edited marketing material for print and online publication
  • Communicated with authors, analyzed and assessed manuscripts and provided editorial feedback and guidance
  • Acted as key liaison for internal and external authors and editors
  • Provided guidance and direction to the production and design teams
  • Worked closely with production editors, copywriters, media specialists and artists
  • Prepared manuscripts and supplementary materials for launch, as well as monthly developmental summaries and Long Range Plans (LRPs) in Microsoft Excel
  • Demonstrated superior organizational and time management skills to troubleshoot author issues and meet tight deadlines

Community Outreach Research Assistant, Grand River Conservation Authority (2002)

  • Responsible for the 2001 edition of the Grand Actions Registry (pertaining to environmental initiatives and heritage appreciation within the Grand River watershed)
  • Researched and compiled information for the Registry
  • Wrote, designed and edited entries for the Registry
  • Organized information and progress of the Registry
  • Interviewed and communicated with members of the community belonging to different organizations, businesses and groups featured in the Registry
  • Maintained a Microsoft Excel database containing up-to-date Registry statistics

Technical Writer, Sun Life Financial (2001)

  • Re-organized and edited Writer’s manuals
  • Wrote, tested and edited user documentation
  • Researched and created web diagrams
  • Edited plain language documents
  • Responsible for Intranet publishing and research using Lotus Notes

TEACHING EXPERIENCE

Senior Teacher: English, History and Social Sciences, Grades 9-12, Beacon House International College (2008-2010)

  • Responsible for the training, progress and continued development of all new teachers
  • Managed and implemented all curriculum decisions and policies for English, History and Social Sciences
  • Reviewed daily lesson plans, assignments, rubrics and student progress of all teachers in the English, History and Social Sciences Department
  • Designed, planed and prepared Ontario Ministry of Education curriculum for grades 9-12 English, History and Social Science courses
  • Taught a variety of grade 9 – 12 courses

Graduate Assistant, University of Windsor, English Department (2003-2005)

  • Assisted first and second year students in reading, writing, editing, research, time management and organizational skills
  • Lectured on topics such as Women’s, British and Post Colonial Literature
  • Evaluated essays, midterms, final exams and other assignments
  • Created and maintained class websites
  • Held office hours for students needing extra help
  • Conducted extensive academic research

CURRENT VOLUNTEER EXPERIENCE

Volunteer Database Manager, Volunteer Engagement Team (VET), Hamilton Naturalists’ Club (HNC)

  • Design, organize and manage the HNC volunteer database
  • Help oversee volunteer involvement and engagement in the HNC
  • Assist with preparation of the annual plan, budget and report for the Board of Directors
  • Specialize in the recruitment, orientation, recognition and management of volunteers for the HNC

Blogger, Raintees

  • Write and publish blogs on a variety of topics including the environment, children and women’s issues, fashion and current interest stories
  • Edit and publish blogs written by fellow bloggers